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Product Explorer Programme
Founder story
Where it all started...
'What should I purchase to satisfy my child's expectations?'

In 2012, Mr. Kimi, a devoted father, found himself facing a dilemma that many parents know all too well. While travelling for business, he struggled to find products that truly met the needs and expectations of his son. As an electrical engineer, he realised he could do more than just search—he could create.

The shortest answer is doing.

Driven by the desire to make a difference, Mr. Kimi, along with like-minded colleagues who were also parents, founded imoo that same year.

After years of meticulous research and thousands of experiments, the imoo Watch Phone was introduced in 2015. This innovative product was more than just a watch—it was a lifeline that allowed parents to stay connected with their children, no matter where they were. imoo Watch Phone quickly became a favourite among kids, fulfilling their expectations and reassuring parents that their children were always within reach. Our journey began with a father’s desire to make his child’s life better, and it continues with our commitment to creating products that inspire, connect, and protect.
What drives us
Create for love
At imoo, love and responsibility drive everything we do. Our own children are always the first to use imoo products because we believe in offering them nothing but the best. We aspire to be their heroes, creating products that bring joy and security to their lives. There's nothing more rewarding than seeing the excitement and happiness on their faces when they experience imoo. This is what keeps us moving forward, committed to making a positive impact on every child’s life.
Our vision
To be the world's
most beloved children's brand
Our mission
Enlightening childhood
with technology
We are dedicated to creating high-quality, trendsetting smart products for children, using technology to enhance and enrich their lives.
Our mission
Enlightening childhood
with technology
We are dedicated to creating high-quality, trendsetting smart products for children, using technology to enhance and enrich their lives.
Our values
Stick to what's right and make things right
Integrity
Teamwork
Quality
Customer-driven
We hold these values at the core of everything we do.
Our values
Stick to what's right and make things right
Integrity
Teamwork
Quality
Customer-driven
We hold these values at the core of everything we do.
Our milestones

Innovation leads everything

Now
2018
2017
2016
2015
The first flip dual camera in the world

imoo Watch Phone is the first kids' smart watch in the world that adopts dual cameras, and parents are able to control each camera during video calls.

Creating the real sense of video calls

We adopt a 5MP wide-angle camera in our kid's smart watches. We create the real sense of video calls to all our users.

Creating the best water-resistant smartwatch worldwide

imoo Watch Phone is the first kids’ smartwatch in the world to adopt
Qualcomm Snapdragon chips. Water-resistant technology ensures
kids can wear the imoo Watch Phone Z7 while washing hands or swimming.

Breakthrough industry water-resistant technology

We were the first in the industry to upgrade our IP rating to IPX7 water-resistant in the world.

We were the first in the world to create the 'Soaking Reminder' to give parents peace of mind about their children's safety.

Creating the kid's smartwatch industry

We created the industry of Kid's Smartwatch, and created a smartwatch that can make calls worldwide.

imoo is ranked as the world's top seller in kids' wearables and the Top 5 in wearable technology (IDC data).

'Class Mode' was created by imoo.